The Woolmark Company, a subsidiary of Australian Wool Innovation, has been named a technical partner for the Dark Ice Project, developed by 3 of Britain’s most accomplished polar explorers: Alex Hibbert, George Bullard, and James Wheeldon.
The Woolmark Company managing director Stuart McCullough said: “The Dark Ice Project not only reinforces The Woolmark Company’s commitment to championing innovation at the fiber, processing and garment stage, but also highlights our dedication to promoting best-practice to ensure minimal impact on the environment. We are proud to have partnered with this group of like-minded global leaders in performance and innovation, challenging and inspiring us in new and unique ways.”